Updated December 2020 to include the SEC’s new update to the Accredited Investor Definition 2020. The new rules took effect on December 8th, 2020. You can read the SEC’s final rule changes to the Accredited Investor definition here: https://www.sec.gov/rules/final/2020/33-10824.pdf
An accredited investor is a designation created by the U.S. Securities and Exchange Commission (SEC). They are experienced investors or people who can meet certain criteria and afford to invest in a company, lose the investment, and not face financial ruin as a consequence.
Rule 501 of Regulation D defines the official criteria for an individual to be regarded as an accredited investor:
The following entities are also considered accredited investors:
As of 2020, the SEC has modernized the Accredited Investor Definition to also include:
While the intent of the accredited investor definition is clear, many have criticized the criteria, noting that typical salaries of congressmen, professors, judges, and stockbrokers don't qualify them as accredited investors and that the criteria didn’t previously include advanced degrees, professional designations or securities licenses. This looks to be changing going forward.
Long before they reach the maturity to have an IPO, most startup companies sell equity to outside investors. In fact, startups typically raise funds three or four times before they are acquired or go public. The SEC created Regulation D as a way for a private company to sell shares in the company to the public without having to complete the time-consuming and expensive registration process required for an IPO. In fact, companies that sell equity under Regulation D don't have to provide much information to the SEC or to the investors, and the SEC provides very little oversight. That's because a company can only sell to an accredited investor.
The SEC clearly believes that accredited investors don't need the commission's help to know what information to ask for and are qualified to make sound investment decisions, including not investing money they can't afford to lose. Historically, these accredited investors have been angel investors, institutional investors, and venture capitalists.
One consequence of the requirement to sell only to accredited investors is that only the wealthy have the opportunity to invest in a promising new startup. Even the founder's parents, for example, might not be allowed to invest in the company if they didn't qualify as accredited investors.
As part of the Jumpstart Our Business Startups (JOBS) Act signed into law by President Obama, the SEC added Regulation A+ which allows small private companies to raise a limited amount of money by selling equity to accredited and non-accredited investors. Compared to Regulation D, Reg A+ has many more requirements and the SEC provides much more oversight. However, since it limits the amount of money that a company can raise and limits the amount of money that a non-accredited investor can contribute, the requirements are much less onerous than what's required for an IPO. Reg A+ has earned the nickname of a "mini-IPO."
The JOBS Act also allows companies that sell to accredited investors defined under Regulation D to market and promote the sale, which was previously prohibited. It also holds the company accountable for verifying that each investor is, in fact, an accredited investor. The SEC also added additional rules specifically for crowdfunding.
This guide is provided for educational reference purposes only and it is always important to consult your legal advisor on your specific case.